When we talk about personalization, we see that it is, in fact, shaping the retail customer experience very successfully. It has proven itself
in ways, more than one, like consumer engagement, increased revenue and loyalty
to the brand. Retailers who are jumping on the tech-savvy bandwagon and
aligning with robotic process automation vendors are upgrading the data received by the efforts to
personalize goods, towards improving the customer experience all the more and
what IoT does is, it improves and supports this strategy completely.
In the everyday consumer world, personalization has become
the newest normal. Consumers sometimes don't even realize it. From our shopping
habits, to wearables to the data that a consumer produces, everything gives insights
into the activities and behaviors of a consumer thereby constantly giving
suggestions to purchase a product that has some kind of relevance or to perform
some kind of action based on the personal activity data.
Data is the name of
the game
A chronology is followed. IoT delivers the data and
personalization gives a use for the same data. It's a match made in heaven. A
lot depends on connectivity and alignment as well. It is all about integrating
efforts taking place in real-time and then slowly creating value from the same
connection. It is also about taking out the data collected and packed by the
IoT devices and slowly turning it into customer experience, keeping in mind
that this closes the gap between a human sales associate and an algorithm, a
problem that has always existed and has been at the root of any machine-generated algorithm.
Personalization
Personalization is all about giving the customer only what
they want. As the scale of personalization grows, we see it making an entry
into the retail chain in many ways. We see it in smart mirrors, virtual
dressing rooms and anything that senses what a loyal customer can bring to
contribute to this experience and many more. These strategies and so many more
like them, give retailers and people on the other end of the purchase, the
potential to be able to deliver any and every kind of personalization that
touches the heart of the customer to know what he or she really wants.
Let's go by example. A store can use facial recognition
in many ways, one can be to enhance the personalization. There's a technology with
the help of which, a customer opts for the services of the store. He can text a
selfie to the store or upload it to a social media account, using a specific
hashtag. Now the store has access to their name and will be able to identify
their presence whenever they pass by the same store or any of its other
branches or even access a mirror in the store. Their buying history will them
become easily accessible by the staff on duty who can further suggest them
items that they might want.
Personalization is going to go a long way in
revamping stores and making customers feel like they matter. All this can be
achieved with the help of robotic
process automation companies in india who make sure of delivering all the
promises they offer.