The increasing use of social media
in recent years has brought new marketing methods. In the past, television ads
have been adopted as an important marketing strategy, and today, product
placement sharing of active users on social media has added a new dimension to
digital marketing. With the increase in the use of social media, the marketing
channels of the companies also diversified. Those who want to advertise their
products have started to prefer influencers who have followers from the target
market on social media and have the potential to influence the masses. Thus,
the share of influencers in digital marketing increased gradually.
Make
a Good Choice
A first strategic choice is made on
the type and number of influencers mobilized according to the objectives of the
campaign of influence: to have an impact on the image and the values associated
with the brand or rather to generate commitment and content, or traffic on the
website or in-store? The influential star will be privileged if the challenge
is to reach a maximum of people, while we will opt for a small number of
macro-influencers if it is to develop affinity and proximity to the brand.
Undeniable
Growth of Influence Marketing
The number of users searching for
"influencer marketing" in the Google search engine has increased by
1500 percent from 2015 to 2018. It is important to determine a good strategy
and select the right influencers for brands in order to get effective results
from this marketing. Instagram, which has 2 billion monthly active users, is
the most important influencer channel. These users share 95 million photos and
videos a day, and upload 400 million stories. Other social media platforms are
used according to the target audience of the brands.
Bring
up a Unique Strategy
A lot of marketing managers know the
system, and it's now rare to see a strategy without influencer flier. But the
strategies that worked last year may not work in 2019. After the top
influencers have clearly wanted to stop working with brands too product-centric
and e-RP, we are in the era of influencer marketing audience centric. The top
trends in influencer marketing lead to the same conclusion: audiences are more
cross-channel than ever.
Become
a Self Dependent Influencer
In 2019, influential marketing will
enter a new era, more intimate, more powerful, and more global. Brands will
have to redouble their creativity in their approach to audiences who are
familiar with the tricks of social networks. So, if you have a business of your
own then what would you do? Would you pay to an influencer for promoting your
brand or would like to choose to be a self dependent influencer for your brand?
Yes, it is true that there are a very few ways to become a self-dependent
influencer but they are effective and worthy. The platform of DYT.onl offers
you to make a big name of your brand and to show your services to the others
like you. It is one of the most successful Influencer marketing agency
India available at today’s date.
