4 Ways that can help Online Dating Websites to Secure their Business



There are billions of people in the world and millions among them are considered “singles” that travel the face of the earth in search of a soulmate. In a world, where you can order anything off the internet and can connect with people living in the farthest corners of the planet earth, dating sites are the ultimate refuge for all those singles that want to meet someone that can help them go through the circles of life.

But before we explain how online dating websites can use multiple methods such as age verification to secure their revenue streams, here are a few important and interesting fact that establish the importance of this industry:

  • About 4% of US married couples in the US met on eHarmony.
  • 3Million+ messages are exchanged over Zoosk.
  • According to an estimate, 49 million people have tried online dating

Online dating is a 2 billion dollar industry and there are nearly 8000 dating websites available online but apart from just helping hopeless singles meet through complex algorithms, online dating websites have a lot of things to consider when it comes to their potential clientele and their respective business models.

Age verification, for example, has become a huge concern for this industry ever since the scandal has come out regarding lax security measures taken by Tinder to protect underage users from being exposed to users that are not legally allowed to get romantically involved with those users. So let's list down all the measures that can enable these online dating websites to secure their online business as well as their valued clientele.

Age verification protocols

As discussed in the above lines, online age verification can help online dating websites to secure their potential clientele from the undesired crowd. Special sections can be created within a website where only the underage or minors can interact with each other, away from the prying eyes of mature users.

A simple age bracket supported ID verification system can easily perform this online age check on behalf of the online dating website. In case a website targets clients from a large list of countries, a third-party service provider can come in handy that supports multiple identity documents for verifying users’ age.

Verify Identity of Users

It is important to verify the provided credentials of an incoming user in order to secure the existing bunch of users from fraudsters and scammers. An authentic ID can do this as an online dating platform can also make sure that duplicate profiles belonging to a single person are also prohibited.

There are AI-based identity verification systems available that are perfect for online dating platforms that want to authenticate the identity of their users. Real-time results are made available so that user onboarding can be swift and risk-free at the same time.

Credit Card Fraud

Most of the online dating platforms offer special member privileges and to pay for them, they allow users to pay via credit card. Now in order to avoid being defrauded by users, credit card fraud prevention tools can be used that can not only detect the authenticity of the provided credit card but can also ascertain the consent of the original user. This is done to ensure that whether the original owner of credit card actually want to perform that particular transaction or is it someone who has stolen the credit card to perform that transaction.

Biometric Verification at Sign In

Gone are the days of password-protected logins and 2-factor authentication. Nearly 48% of businesses want to adopt a more robust and secure method of providing users access to their accounts. It not only is the more effective way but it also helps in providing protection against account takeover practices.

When we say biometric authentication, we are not talking about iris scanners or fingerprint-based verifications. We mean facial recognition technology that can easily provide authentication of a user’s identity through unique facial features. Liveness detection is becoming a cornerstone of facial recognition technology as facial spoofing is also gaining traction. It means that no amount of photoshop or facial makeup can help a scammer to gain access into a system that they are not authorised to access.
It means that fewer user grievances, better service delivery model and robust user experience becomes essential aspects of a sign-up process.